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Meet the Daves


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Meet the Daves


UNFAIRY TALES BY UNICEF

Cannes Grand Prix for Good | Cannes Cyber Gold | Cannes Silver Film Craft | Cannes Bronze Entertainment | Cannes Bronze Film | Radio Mercury Award Best PSA | D&AD Wood Pencil (x2) | One Show Gold | One Show Bronze | Silver Clio (x2) | Bronze Clio (x2) | Gold London International Awards (x2) | Silver London International Awards (x2) | Winner of the Brand Film Festival


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AT&T


AT&T


SURPRISE | DIRECTOR: DANIEL WOLFE

 

BUS | DIRECTOR: DANIEL WOLFE

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Volkswagen


Volkswagen


The Force | Director: Lance Acord

Cannes Film Gold | Cannes Cyber Gold | Cannes Film Craft Bronze | Clios Gold | One Show Gold | One Show Bronze | D&AD Graphite Pencil

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Canon


Canon


INSPIRED | DIRECTOR: Nicolai Fuglsig 

Emmy For Best Commercial | Cannes Silver Lion

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Old Spice


Old Spice


Smellcome to Manhood

Mom Song | Director: Steve Ayson

Cannes Film Gold (x3) | Cannes Creative Effectiveness Gold | Cannes Film Bronze (x3) | Clios Gold | D&AD Wood Pencil | One Show Gold (x2) | One Show Bronze | Radio Mercury Award Best In Show


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Apple


Apple


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Kia


Kia


JOYRIDE | DIRECTOR: CARL RINSCH


EPIC RIDE | DIRECTOR: NOAM MURRO


EXPECTATIONS | DIRECTOR: GERRARD DE THAME

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Facebook


Facebook


MOTHER'S DAy


friends | director: the mercadantes

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Project Imagination


Project Imagination


Case Study

Webby for Branded Content | One Show Merit


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Dodge Grand Caravan


Dodge Grand Caravan


the right tool | director: Jake Scott


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Crown Royal


Crown Royal


The gift | Director: Peter Thwaites

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about


about


 

David Povill and Dave Cuccinello, or “The Daves,” as they are affectionately known, are an executive creative director duo with more than three decades of combined experience. Besides sharing the same name, they also share a passion for solving complex business problems with smart, elegant creative solutions. The two first met while working on opposite sides of a wall at David&Goliath. After parting ways, Povill worked at Deutsch LA, where he created “The Force” for Volkswagen, before spending 3 years at Wieden + Kennedy’s Portland office, working on clients such as Dodge, Chrysler, and Facebook, and won a Cannes Gold Lion for his “Smellcome to Manhood” campaign for Old Spice. Meanwhile, Cuccinello worked as a GCD at Grey NY, leading Crown Royal, Canon, and Volvo. His Canon spot, “Inspired,” won him an Emmy for Best Commercial. The duo reunited at 180LA in 2015, running ASICS and UNICEF, picking up a Grand Prix for Good at Cannes for their “Unfairy Tales” campaign for UNICEF and earning a place on Adweek’s Creative 100 list. Most recently, they oversaw the iPhone X launch at Media Arts Lab, before joining BBDO LA as ECDs on DIRECTV and AT&T.

 
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David Povill | davidpovill.com

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Dave Cuccinello | davidcuccinello.com